From the Associated Press,  June 17, 2010  -- "What started out as a drinking game, beer pong has blossomed into a nationwide competition and a $25,000 first prize, all for doing what millions of college kids do when they should be studying.." See the video.

A beer pong championship? Excuse me -- the world beer pong championship? Yeah! This dorm game has gotten serious. 350 teams in the competition. $250K in prize money. $25k top prize. And it was hosted for the second year in a row in in Atlantic City? Where else? The casinos need to draw people.

Brian Cahill.spokesman for the Resorts Hotel, host casino joint said, "Not only did it generate hotel room sales and food and beverage revenue, but it gave Resorts additional exposure in the media, brought energy and excitement to the hotel and casino, and it introduced many new people to the property."

I wonder what will be the next big sport? Booger digging?